Meet The Team


Cole Quarnberg- Owner/ President

Cole grew up in Central Utah. During this time his love for the outdoors and hunting was kindled. He joined the Army in 2003 as a senior in high school. Upon graduation he spent the next 8 years between active duty and National Guard service. During this time he found his love for marketing while working in Recruiting and Retention.

Cole also grew to love shooting from a very young age and knew he would some day love to work in the firearms industry. Cole’s industry experience started when he was offered a job with Remington Outdoor Group at Barnes Bullets. During this time he became a ballistic lab tech and soon after the lab Armorer.

Since then Cole has held many positions within the shooting industry and shooting sports. Cole is the Match Director of the NRL Dog Valley Precision match and also holds a position on the Board of Directors for the NRL.

When Cole isn’t spending time in the shooting industry he is out boating, camping, enjoying the great outdoors and spending time with his wife and kids.


Mike Barton- Hunting Coordinator

​Mike grew up in a small town in Utah. This “country” living contributed to growing a passion for the outdoors. He began hunting, shooting and reloading at a young age with his father. That passion has grown into a lifestyle.

He absolutely loves anything that has to do with hunting and shooting. His
favorite type of hunting is in the high country tracking mule deer with family and friends. Shooting is a part of daily life, whether it's just going to the range, shooting in matches or reloading match grade ammo with his sons.

He now enjoys teaching his kids about the same passions that he loves.


Tyler Moos- MIL/ LE Coordinator

Tyler had his start in the outdoor industry working at Barnes Bullets as a machine operator cutting cannelur grooves into solid copper bullets. As time went on he moved up to the ballistics lab as a lab tech performing ballistic testing and doing load work ups for testing.

At age 17 he enlisted in the Utah Army National Guard and is still currently serving in the Utah Guard in the 211th Aviation group. Tyler has deployed twice to the Middle East, once to Afghanistan and most recently to Iraq. He shoots in the NRL series of precision rifle matches, helps direct the Dog Valley Precision Challenge and attends local matches around Utah.

From as early as he can remember he has been passionate about shooting, the outdoors, and hunting everything from waterfowl to elk.



Chloe Daniels- Media and Content Manager

Chloe was born and raised on a Ranch in Payson Utah. She was brought up like most in rural small towns, she has always had a love for firearms and the outdoors. She grew up with three older brothers and has always been a tomboy at heart.       

For the past two years Chloe has been a part of the Dog Valley Precision Challenge being an R.O. She fell in love with the sport and the people in it. From day one she has wanted to become more involved in the industry. 

Chloe has always had a creative brain, she enjoys Graphic design and Photography. The opportunity to work with POI is a dream come true because she gets to be more involved in the Precision shooting world while still doing what she loves. The thing she loves most about photography is being able to help promote other businesses through her photos/ creations.

When she isn’t behind her camera or computer she is throwing some serious weight around, training and competing in Olympic weight lifting meets all over the country.